The engineering team at Google is constantly to refine and renew their search algorithm. These algorithms automatically determine which sites are placed in the top of the results of the search according to some predetermined factors. For anyone accustomed, Google changes its system regularly. This week has introduced a new criterion of classification: the number of notices of withdrawal of contents for violations of valid property rights that Google has received regarding this website.
Is called the penalty for piracy, consisting of web pages removed from search results if you have previously received a valid notice of withdrawal of contents for infringement of intellectual property. The company says it usually receives, in just thirty days, 4.3 million valid claims against websites. Also in the announcement, Google says that as their mission is not to decide whether content violates the copyright, will also provide tools to claim that content does not violate any copyright and to request his reinstatement.
Google has not disclosed how many recall notices must be given a content page to be penalized. However, it seems that not all websites will be treated equally. For one thing, its subsidiary video service, YouTube, will not be adversely affected by the penalties. As set out Search Engine Land, the YouTube results for searches are as safe, and gives an example of a video that parodies the series Downton Abbey. It also stresses that Google has designed a system of special recall notices to YouTube, separated from the rest. Thus, the claims against YouTube are not counted in the page where Google publishes a list of addresses with the most complaints for violation of intellectual property.
The penalty for piracy of the new algorithm will weigh other factors besides the number of content recall notices, reports Search Engine Land. The result is that YouTube and other sites like Facebook, IMDB, Twitter or Tumblr, for example, will be considered “legitimate” by the classification system of the finder. Although Google has not given more details, experts assume that relate to standards of good reputation and are used to compile the ranking of search results.
This movement seems to follow the intention of Google to please the entertainment industry, and to defend itself against repeated accusations that he is facilitating piracy through its search engine results. That way, you can claim to be doing everything necessary to maintain the protection of the safeguard clause of the U.S. law on intellectual property protection, Digital Millenium Copyright Act (DMCA). This safeguard disclaims liability for online service providers against claims for infringement of copyright. They must meet certain requirements, such as block or remove those contents that have been notified by the holder of copyright.