How To Build A Web 2.0 Empire

As you may already know, I’m an extremely active “Twit” and I’m always looking at ways in which I can provide more value to my followers.

I know, that sounds cheesy and cliche, but I’m serious.

I’ve been scouring @joelcomm ’s book, “Twitter Power,” for way longer than it usually takes me to finish a book. The reason is because there are so many Tweeple and sites referenced in “Twitter Power” and I read it while I have Tweet Deck and Firefox open so I can check everything out.

Then, I end up engulfed by the web after awhile.

So, this morning, I was finally near the end and reading about tracking on Twitter (bear in mind that since the books release, there have been, and continue to appear, many more tools to make things easier) and it’s got me thinking…

Even though I rarely post my own links, I do post a lot of links to blog posts as I read through my feed subscriptions as well as retweeting links that my Twitter friends post.

“Twitter Power” says that when tracking links on Twitter, the tweets that come before the tweeted link have a big impact on the clickthrough rate.

Now, obviously (or maybe not?) you’d want an affiliate link or a newsltter sign up link (if you choose to post that sort of thing AND assuming you’ve already built up a trust with your followers by sharing valuable information and plenty oif engagement), placed carefully and soften it up by posting useful information or personal and relevant anticdotes that make the link a helping hand, not a sales tactic.

But what I’m talking about goes something like this:

Usually, I’ll either see a great post scroll by on my Snackr or else click on a link via Twitter and end up finding yet another feed I want to add to Flock (I’ll explain in a later post why I put different feeds in different readers). Once I start reading more and more blog posts, I’ll continue until I at least put a nice dent in my Flock feed reader.

Now, while I catch up on the day’s feeds, I like to keep Tweet Deck open and a browser tab with Tr.im open as well. When I find posts that I feel my readers would enjoy, I Tr.im the url and say something or just post the title and then tweet it.

On good reading days, this can produce quite a lot of blog link tweets.

Since I only recently started using tr.im (accidentally one day when the “shorten” feature on Tweet Deck was not working), I don’t yet have any data to compare multiple link tweets and sparse link tweets.

The links actually do pretty well according to Tr.im, however, since many of the blogs belong to people who are part of my personal Twitter network, I’d be interested to determine whether or not I could help them get even more clickthroughs.

So, do I save my favorite blog posts I read each day in a list and tweet them sporadically throughout the day or do I continue to update my followers to what I am reading as I am reading it?

Well, this is definitely something I will be testing out in the comings days/ weeks and I’ll report back here with my own “analytic” findings.

In the meantime, I would love to hear what you are doing to track on Twitter and what you think about the sharing of blog posts you’re enjoying via Twitter. Also, how are you tracking your own clickthroughs and what have you discovered about clickthroughs in your own experience?

Sheree Motiska @Web20Empire

copy and paste...

<blockquote>As you may already know, I'm an extremely active "Twit" and I'm always looking at ways in which I can provide more value to my followers. I know, that sounds cheesy and cliche, but I'm serious. I've been scouring ... <small><br /> <a href="http://web20empire.com/2009/04/09/how-many-links-are-too-many-links-on-twitter/">How Many Links Are Too Many Links On Twitter?</a> - http://web20empire.com</small></blockquote>

Share and Enjoy:

• 
• 
• 
• 
• 
• 

Tweet This Post 

Related posts:

1. I’m Not An Expert But Some Of My Friends Are. I’m just taking a short Twitter break (just a day...

Related posts brought to you by Yet Another Related Posts Plugin.

Tags: blog, clickthroughs, feed reader, Jorel Comm, link sharing, retweets, tweets, twitter, twitter power